Showing posts with label Design. Show all posts
Showing posts with label Design. Show all posts

Mar 23, 2015

An Experiment on the Ease of Reading Text

An Experiment on the Ease of Reading Text Front
Though it is true that the real information about the quality of text can be collected by reading it, there exist better empirical ways to do that for you. To judge the text in accordance with such empirical methods require some raw data. 

For instance, the average number of words per unit sentence, the percentage of complex words in the text, and the average number of syllables per word.

To understand this even further, you would need to know what a syllable is. A syllable is basically a unit of sound in a word. Let us take an example; If you say the word 'maker', you are combining two syllables, 'ma' and 'ker'.
Now, the texts for this experiment were taken from various sources in different period of times.

The Study Participants

First we have Harold Pinter, Nobel Prize in Literature in 2005. The text was taken from his Noble Prize acceptance speech.
Second we have, Alison Munro, another noble laureate in the field of literature, who received the prize in 2013. Her style of writing is short stories and the text was taken from 'Passion' one of her popular short stories.
Third we have Amartya Sen, the Indian economist who received the Sveriges Riksbank Prize in Economic Sciences in 1998. The text was taken from his book, 'The Idea of Justice'.
Lastly, we have Oliver E Williamson, who received the Sveriges Riksbank Prize In Economic Sciences in 2009. He wrote a book on Transaction-Cost Economics: The Governance of Contractual Relation, from which the text was taken.

The Study

Now that we have introduced the participants of the study, we need to understand the reason for their selection. For both literature and economic laureates the idea was to include two types of passage with the amount of time varying as between 10 to 15 years. Also, the participants were to belong to different countries. This idea however proved inefficient as the noble laureates in Literature from different countries than US and England tend to write in languages different than English. Hence finding a laureate with major works in English was exceptionally difficult.

Analysis of the Results

It is true, not all text excerpts were of the same size, which is partly because of the difference in media and mode of text found. Speeches in particular need to be taken as a whole instead of small excerpts (Full chapter) from a book. Similarly, short stories should also be considered as a whole instead of a part.


Name of The nobel Laureate(Award Details) Harold Pinter (Nobel Prize in Literature 2005) Alison Munro(Nobel Prize in Literature 2013) Amartya Sen (The SverigesRiksbank Prize in Economic Sciences in Memory of Alfred Nobel 1998) Oliver E. Williamson (TheSveriges Riksbank Prize In Economic Sciences In Memory Of Alfred Nobel 2009)
Source of Text Nobel Lecture (Speech) December 7, 2005 Passion (Short Story), fromMarch 22, 2004 Issue of New Yorker The Idea of Justice (Book), The Belknap Press of Harvard University Press Cambridge, Massachusetts. Transaction-Cost Economics:The Governance Of Contractual Relation (Book), Oliver E. Williamson University Of Pennsylvania
Number of sentences 367 956 20 24
Number of words 4698 11460 636 527
Number of complex words 650 640 122 159
Percentage of complex words 13.84% 5.58% 19.18% 30.17%
Average words per sentence 12.8 11.99 31.8 21.96
Average syllables per word 1.53 1.3 1.64 1.94
Minimum age required to understand the text 13-14 Years 11-12 Years 21-22 Year 22-23 Years

As is evident, the percentage of complex words (methodology of counting which is still unknown) is considerably higher in the case of economists in comparison to the literature laureates. Similarly the average number of words per sentence too is about 3 times the ones used by laureates in literature.
Though the average syllables per word tends to increase as you use higher/ complex words, the average syllables per word for all four of our participants were comparable.

Hence According to the tests through read-able.com, the minimum age of any reader trying to read one of their typical texts range from 11 to 14 years for literature laureates. Hmm, their writings do not seem so tough to understand now. Also, the writings of economics laureates tend to fall within the range of 21 to 23 years.

Based on the raw data found in the previous table, one can determine these important indices to examine the text sample.

Advanced Tests

As per the results of Flesch Kincaid Reading Ease test, where a higher score means that the text is easier to read, you can see that due to the number of complex words, the score for economics Nobel laureates are considerably lower than their literature counterparts.

According to SMOG Index, Alison Munro's piece on passion depicted the use of simple words, thereby leading to better understanding of the text. The same can be correlated with the Coleman Liau Index with the highest for Oliver E. Williamson.

Parameter Nobel Laureates
Name Name of The nobel Laureate (Award Details) Harold Pinter (Nobel Prize in Literature 2005) Alison Munro (Nobel Prize in Literature 2013) Amartya Sen (The Sveriges Riksbank Prize in Economic Sciences in Memory of Alfred Nobel 1998) Oliver E. Williamson (The Sveriges Riksbank Prize In Economic Sciences In Memory Of Alfred Nobel 2009)
Source of Text Type of Text, Date/ source Nobel Lecture (Speech) December 7, 2005 Passion (Short Story), from March 22, 2004 Issue of New Yorker The Idea of Justice (Book), The Belknap Press of Harvard University Press Cambridge, Massachusetts. Transaction-Cost Economics: The Governance Of Contractual Relation (Book), Oliver E. Williamson University Of Pennsylvania
Flesch Kincaid Reading Ease (A high score means the text is easier to read) 64.4 84.6 35.4 20.2
SMOG Index Greater the Score, tougher the text 7.8 5 14.2 14.8
Coleman Liau Index Shows the Grade of student required 10.8 8.1 13.4 17.8

Related Reading

You can check out our article on the relationship between reading ease and viewership here.

This was,
MohitChar An Experiment on the Ease of Reading Text

Sep 14, 2014

Which Font Size is the Best?

How do you know if your font size is readable enough?

What font can be called too large and how many pixels are too small? 

Learn what font sizes are used by award winning websites. Also find out how people improve readability and retention of their text by modifying the font size.


Blogs

If yours is a personal or a professional blog, written by on or many authors about one particular subject and the views are of the author only, then it’s a blog.

The size of font used by the sample of bloggers considered in the research was perfectly conclusive. After the study, It was like a known fact, that a 14px font. More than 40 percent of bloggers thought 14Px is the magical number one should size their text on. 

Another interesting fact which popped out of this graph is that more than 80 percent of bloggers thought, font size must be greater than 12px. This might be attributed to the major aim of filling more space with lesser text. 

Another reason could be that people respond positively towards things they can understand (Remember the face your teacher or boss makes when you rant on something you’re not clear on). A larger font would surely help in that.

News based websites

If you are not into information or Ideas, and just want to talk about current affairs (i.e.) what is happening currently in the world, country or your locality, you my friend, have a news website.

News websites too showed similar trend i.e. about half news websites had a font of 14 pixels and more than 70% websites thought any size more than 12 pixels is good enough for text to look readable. Least preferred font size was anything more than 16 pixels (You’ve got to stop somewhere).



Academic Journal Websites

If you do not blog or write about facts and events, but like to experiment and jot your results down for others to see, then your website is an academic journal. Examples include anything from journals to private research diary.

Journal websites were by far the most unpredictable as far as the study goes. Their values were erratic and difficult to extrapolate. Font size for most journals based websites never exceeded 14 pixels. 
About 92 percent of journal based websites had a font size less than (or equal) 14 pixels, as opposed to a paltry 60 percent in blogs. Just 8 percent journal websites had a font size of more than 14 pixels. Surprisingly the higher font size was mostly found in medical journals.


Information based websites

And if you are none of the above, you're involved in an information based website.

Information based websites followed the trend of journals, 80% of information based websites thought it would be better if they kept their font size less than (or equal) to 14 pixels. Just 20 percent thought of exceeding the 14px mark.

Findings Explained

Some notes on Font sizes

Now there is a reason why everybody is so gung-ho on keeping their fonts near 14 pixels. Though Bonn, from smashing magazine contests that 16px isn't too bad, but let’s face it, it is a magazine. 

Ergonomics

You should not keep your font less than 12px. The reason being, your websites are to be accessed on desktops too, lesser font sizes would put strain on the users eyes.

According to smashing magazine, most people sitting comfortably are about 20 inches (about half a meter) from their computer screen.

Why Font Sizes matter

People can argue saying, Font size doesn’t matter, on can obviously zoom and change the size.
Of course users can zoom their screen by holding control key and scrolling upwards, but most people do not know the feature (not all are computer geniuses like you)

Conclusions

So all-in-all, here are the conclusions,

  1. If you're a blog, best font size you could use is 14px to 16px. In a blog if you don't write much and expect people to get your meaning in few lines 16px might just be fine.
  2. If you are into news 14px is the best you can do. A larger font size might mean you do not have enough to show and anything smaller would hamper the reading. 
  3. If yours is a research journal (Which is mine too partially), it is better to follow the trend and have the font size in the range of 12px and 13px. I guess the concept of “using large fonts if you do not have anything" hasn’t really caught on in the minds of people wearing lab coats. 
  4. If you plan on starting an information based website, i.e. a dictionary website, or a private encyclopedia, your best bet would range in 13px or 14px.
  5. If you still haven't decided on which category your website falls in, close your eyes and keep 14 as the font size. 


Further reading,

You could have a look at W3C's advice on font sizes too
Stackexchange on User experience too hosts a series of interesting conversations between knowledgeable participants on the optimal font size

More in font research Series

Find out Which Font Color is the best? - Did you know font colors can alter moods? Learn how professional award winning websites change text colors to ensure maximum user interaction and understanding.

Find out Which Font Type is the best? - Which font type is most favored by readers? Which font would keep them hooked to your website?

Find out Which Font Size is the best? - How do you know if your font size is readable enough? What font can be called too large and how many pixels are too small? 


This answered your question,

Sep 8, 2014

Which Font Type is the best?

Which Font Type is the best? FrontWhich font type is most favored by readers? Which font would keep them hooked to your website?

Learn about different fonts and font types. Find out what fonts do award winning websites use to keep their readers eternally happy and loyal.

A primary article on smashing magazine asking 'which font should I use?' was among the best ones which explain in detail what fonts are, what families do they belong to and which one should be used where. So if you're generally confused about the names of fonts or font families, you should probably go to the linked pdf.

The same question was asked by me during the research at Google Product forums on Maximum User Interaction for fonts, and was presented with some of the best answers ever.

The Findings

In the blogging sphere, it was found that majority of bloggers used Georgia in their creations. Helvetica and Arial came in second with a near equal prevalence. The important fact to be looked is that Verdana with a mere 4% usage was the least preferred font for any blogger.

Font Families at Blogs

If yours is a personal or a professional blog, written by on or many authors about one particular subject and the views are of the author only, then we're talking about a simple blog. Examples include any blog.

During the research, I found that Georgia, which was the most preferred, was often used in blogs which featured miscellaneous content (i.e. the content that no one dared to pick up). Helvetica on the other hand was preferred by web design and development blogs.
Comparison of Font Families in Blogs

Font Families at News Websites

If you are not into information or Ideas, and just want to talk about current affairs (i.e.) what is happening currently in the world, country or your locality, you are a newsman (or a newswoman). Examples include websites which host news as individual articles.

News based websites had virtually no sample using Georgia, Verdana or Times New Roman. The reasons were simple enough, Georgia and Times New Roman feels archaic and Verdana in my opinion doesn't feel authentic. The most used font in News websites was Arial (About 60%).
Comparison of Font Types for News Based Websites

Font Families at Academic Journals

If you do not blog or write about facts and events but like to experiment and jot your results down for others to see, then your website is an academic journal.

To determine a trend from the data in journal based websites was difficult. However, one thing was clear; here too Arial was the winner with 34 % websites using it, (Followed by Helvetica and Verdana)
Comparison of Font Types for Journal Based Websites

Font Families at Information Based Websites

And if you're not interested in events or ideas or your opinion, but just want to create a ready reference for others which would help them find information, you have an information based website.

Surprisingly, Information based websites followed the trend of News websites. Virtually no website used Georgia, Verdana, Times or Trebuchet. They just used Helvetica (35%) and Arial (55%).
Comparison of Font Types for Information Based Websites

Discussion

From a psychological study in Wichita, the following were the emotions attributed to the fonts. The study included attributing 15 personality traits to 20 fonts and the top three personality trait for each font was considered (i.e. the maximum number of occurrences of a particular trait for each font).

Concluding Remarks

  • So if you have a blog, the best bet would be Georgia, Helvetica or Arial in their order of precedence.
  • If yours is a News based website, you need to give an illusion of updation and authenticity, which can be achieved with Arial.
  • If yours is an academic Journal, then use Arial. If it’s an information based website, use Arial or Helvetica (in their order of precedence)
  • If you could not categorize your website, just close your eyes and type Arial.

More in font research Series

Find out Which Font Color is the best? - Did you know font colors can alter moods? Learn how professional award winning websites change text colors to ensure maximum user interaction and understanding.

Find out Which Font Type is the best? - Which font type is most favored by readers? Which font would keep them hooked to your website?

Find out Which Font Size is the best? - How do you know if your font size is readable enough? What font can be called too large and how many pixels are too small? 

This answered,
Which Font Type is the best? MohitChar

Sep 1, 2014

An Amusing Interview at SafelyEndangered with Chris McCoy

An Amusing Interview at SafelyEndangered with Chris McCoy FrontHere, at codemakit we have a UK based comic artist, Ladies and gentlemen, presenting you the creator of SafelyEndangered, Chris McCoy! 

I've already pulled Reza Farazmand from PoorlyDrawnLines for the interview series but this is something different. Instead of ranting about him as an introduction, 

I'll let you find out about him in the article below (also because he has a 2 line about page).



SafelyEndangered Mario Brothers

An Introduction

Mohit: Tell us about yourself, I gather you are situated in UK and you started in 2012 end. How did safely endangered start?

Chris: Hey, I’m Chris and I’m a comic artist! I’ve been drawing and sketching comics since I was in school but only started putting stuff on the web in late 2012. I enjoy making people laugh and spend a lot of time online. I was originally planning on creating a website that allowed other users to share their own content. I never thought people would enjoy my own stuff, so I’m truly grateful to those who read my comic!


On works

Mohit: I once asked the same question to Reza Farazmand and all I got was a few grunts. So Chris, tell us about your process of comic creation. How do you do it? And what is the thought process when you start with a comic?
Chris: Grunt. Grunt. Grunt.


Mohit: Hmm, that was enlightening; OK next one, How different are gif comics than the png ones? Do gif comics receive more response?

Chris: I've only made one gif comic and so far the response has been pretty positive! I've had a little practice animating frames before. The concept isn't too difficult but it’s incredibly time consuming! The final animation is usually worth the effort, though. 

SafelyEndangered Patience Brother

On Revenue

Mohit: Where does majority of your revenue come: Advertising, Greeting Cards or Merchandise (like mugs or iphone cases)?

Chris: Most of the revenue comes from advertising. I hate having ugly adverts on my website but it helps pay the bills! I've recently began using Patreon, a website were people pledge donations in exchange for rewards. My hope is that it becomes more popular and, at some point in the future, I can remove the adverts from my site completely. I’d love to create a book at some point as well. I’ll put you down for 6 copies.

Mohit: Wow, I’d love to have a book from safelyendangered, thanks!


Something Personal

Mohit: What gives you happiness (other than drawing)?

Chris:  I’m an enthusiastic guitar player. I've always loved watching live music and playing with friends. I hate it when the crowd is too noisy at a concert though. Just be quiet so I can sing my duet. Jeez.

SafelyEndangered Snake Nerves of Steel

Lastly

Mohit: Lastly, what advice would you give to budding enthusiasts?

Chris: If you enjoy a thing. Don’t stop doing the thing! Actually, don’t listen to me; I’m just an idiot with a graphics tablet.

That’s all for today guys; Thank you Chris for such amusing responses. Readers can connect with Chris at his Twitter handler and his Facebook page too. If you have another question that you would like to ask, drop it in the comment below and I’ll make sure you are answered.

This was,
An Amusing Interview at SafelyEndangered with Chris McCoy MohitChar