Content Marketing or Internet Marketing is basically advertising whose main job is to direct traffic from one website to another. This might include direction of traffic from a blog to an eCommerce website or from a social network to a blog/ website.
More often than not, advertisements lead to a series of events not envisioned even by the web owner.
A very simple example can be a situation where a user sees an advertisement on Facebook which he clicks on. This leads him to the particular blog. An advertisement about headphones pulls his focus and he clicks it which leads him towards amazon, where he buys a headphone.
There are three types of internet marketing,
There are three types of internet marketing,
Email Marketing,
You know the advertisements and the content you receive at your inbox. Often this invariably leads to maximum buying behavior. This may be related to the psychological behavior which goes like this. "If you see a coca cola advertisement in your living room you are more likely to buy a coca cola than when you see one at a banner outside. But this does not mean you should resort to phishing scams.
Web Marketing,
This includes e-commerce, website promotions, search engine advertising, affiliate marketing and search engine optimization practices. This also includes stuff like which font should you use for better visitor interaction or certain website best practices.
Social Media Marketing,
This involves marketing efforts from websites like Facebook, Twitter (though it is not better than facebook) etc. where you try to increase your social media efficiency. Marketing efforts at such websites are so popular mainly due to the unprecedented amount of visitor interactions present at them.
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