There exists a very contended view that, If you write an article with a question as its headline or title, it will receive more clicks and the webpage as a whole would be more successful.
codemakit in the past has published material on improving the readership of any blog like, using specific publishing schedule, controlling Spam, creating apps, organising your blog content etc.
Though some are of the opinion that it plays no part in determining the popularity of an article. However, Online marketing experts disagree, Several studies claim an increase of 100% (Though there are several more probable methods of doubling your website traffic) traffic to the website, i.e. "Double Your Traffic!", some claim a modest 10% increase.
The truth isn't inaccessible, its just hidden. Gregory Ciotti, who oversees marketing at Help Scout and is the founder at Sparring Mind, believes, there exists an information Gap Theory based on a paper by George Loewenstein, on "The psychology of Curiosity: A Review and Reinterpretation"
The truth isn't inaccessible, its just hidden. Gregory Ciotti, who oversees marketing at Help Scout and is the founder at Sparring Mind, believes, there exists an information Gap Theory based on a paper by George Loewenstein, on "The psychology of Curiosity: A Review and Reinterpretation"
The Online marketing geniuses often claim that once a person glances on the headline, She/he frames their question as per the one displayed. For example, You need to know how to plant a eucalyptus tree in your backyard. You put the search term as "Plant a big eucalyptus tree". Suppose you stumble upon the headline, "How do you plant a large tree", though the queries are different enough, you must understand that the person finds it irresistible not to merge the two and experience that Aha! moment where you feel "That is just the damn thing I was searching for! How cool is that, I must check this out!"
Codemakit Website Research performed a study and analyzed Web Pages to answer this question. Since the study can prove to be too technical for some, It has been included in the second part of the article.
In the study, We took 197 Web Pages and collected just two information from them, Their number of Page views and the number of days they had been public on the web. We divided the complete set into three parts.
- One was the Greater ones or the ones that performed really great.
- Second was the lesser ones, i.e. those that did not perform up to the mark.
- Third set consisted of those which contained questions as their headlines.
You can take a look at part II of the article if you want to know how did we divide the articles/blog posts into good and bad (complete Data Set containing information in pdf format for is available for perusal here). Once that was achieved, We analyzed and are now presenting our findings.
Read carefully, The Web Pages which performed really good had 31% of them as questions. However, The ones that performed really bad had 21% as questions. In short your webpage has 50% more chances of performing good if it has a question as its title/ headline.
For more information on the study you can visit the part II of the series. If you still have doubts or would like to share your own story, comment below, we'll be happy to answer.
But, Don't you wanna know how did we arrive at this conclusion?
Check out the second part of the series.
Also, tell us how much better did your website perform?
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