Bloggers are of many types, Some are the argumentative type and some are stickers, but recently one more type of blogger has crept up. The opportunist Blogger. Such people are not a rare sight on the web nowadays.
Their creations are not hard to miss. Even you might have seen some of their creations. Okay lets see, a blog on the recent chess tournament, or on certain hot political topics, or on current trends, infamous actors, musicians, or famous personalities, award functions, high profile parties and even viral videos.
The opportunist blogger seems to find the most intriguing and the most happening idea at present and converts it into a highly talked about website with a lot of agglomerated content from different sources. One more thing worth noting about opportunist blogger is that their websites might, at one point of time, be swarming with visitors, filled with seemingly unending comments and discussions. Little do people know the PERILS OF BEING AN OPPORTUNISTIC BLOGGER!!
The Process
Let us first see the process of Opportunistic blogging. A person (The opportunistic Blogger) sees a trending topic. Lots of users discuss about the topic and forums are filled up with discussions on why one side is better than the other. The blogger takes up the topic, Finds and collects as much information as he/she could and spends the rest of the day churning the information.He then spends the rest of two days preparing the blog and publishing the information so produced. Then it is just simple work of maintaining the blog with small pieces of gossip that he finds in the foreseeable future. He does not care for a blog posting schedule, or what would happen if he stops the posts, just because he/she has the content, he thinks he can enslave the search engines and control the flow of visitors.
The Brighter Side
Let us see the bright side of Opportunistic Blogging, The person receives a lot of visitors during the time the trend is hot. The sudden surge of visitors often surpass the number of visitors a well to do blog manages to sustain. The blog becomes one of the most talked topics on the web (Of-course after the phenomenon it was made on). The blog manages to gain visitors in six digits with bounce rate as low as 25%. It garners back-links from the most respectable of websites and gains the trust of most cautious of webmasters.
After the advantages, I bet you must be feeling nauseated and green with envy, I felt it myself as we spent hours working on topics churning concepts, creating beautiful and marketable designs, but he takes all the credit? Why?
The Dark Side
Webmasters, control your heat, cause here comes a string of disadvantages. A popular at the moment blog as the name suggests, is just popular at the moment. There comes a time when the water dries off and the merriment comes to an end. Since the popularity has been diminished why would someone in their right mind would want to come at such a blog.
In simple words, the blog would have lost nearly all his visitors. Bounce rates would first increase of-course (As people would come to revive a dying trend but would return due to lack of content) but then the values wouldn't matter. Pages per visit would decrease to 1 or zero and then the blog (after a long struggle) could have said to finally rest in peace. What use would such a blog cater, when the fame is short-lived?
"What is glory if not eternal?"
The missed call
How ever there are moments in internet history when a blogger does not have the time to capitalize on the situation. This situation can be known as the "missed peak" situation. This is because by the time, blog is prepared and made, peak has ready passed, public interest has already reduced. It is worth noting that sometimes blogger do gain some advantage from the peak by forecasting the peak in advance, but that is not common and hence cannot be replicated by most.Consider the case of a very popular Indian Song "Kolaveri Di", The song was released two weeks prior to its actual release and became a hit instantly. Take a look at the graph from Google trends. It is conspicuous from the graph that it was next to impossible for a regular blogger to capitalize on the situation. A potato blogger however, would obviously miss the peak.
So, when should you start a popular at the moment blog? When you are looking at a trend which you know would die. When you are looking for some quick money and quicker fame. Now, when you decide and know the risks, you can go an buy a domain for 3 months, 6 if you're optimistic and just crack-on.
Top Image Credit VR Marketing Blog
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