Believe it or not, LinkedIn just turned ten years old on May 5th, i.e. on Sunday. The networking Giant started in 2003 with an aim of connecting professionals all over the world. Let us have a peek at the insides of this two letter word.
The marketing approach for LinkedIn which includes finding a niche group of consumers and feed off them, is presumably working quite well for them. Lets go beck to its history, Founded in December 2002 by Konstantin Guericke, Reid Hoffman, Allen Blue,
LinkedIn has acquired more than 200 million professionals in more than 200 countries. The company filed for an IPO in the start of 2011 and started trading under NYSE.
Even After 10 successful years, LinkedIn still is fighting for its place in the social media. Its competitors include, Viadeo, Facebook, Twitter, Reddit, XING etc and the list still grows.
Regarding Reid Hoffman, considered as the founder of the social Networking Giant, he grew up in Berkeley and went to high school at the Putney in Vermont.He graduated in Stanford and majored in symbolic systems. It was here when he delved into the human mind and its process of communication. Though he was one of the lucky ones who got a scholarship to Oxford to study philosophy, but he was adamant against academics.
His First entrepreneurial stint was with Socialnet. In November 1999, he went to work at PayPal where he was a part of external relations. But soon time came when they had to sell PayPal to eBay and when most people thought that it was very bad year for the internet, Reid dreamt of starting LinkedIn in 2002. In 2009, Jeff Weiner joined as the President and just after 2 years the company went public. Reid Hoffman proudly shares his emotions on his blog.
"Inspired by the invaluable role relationships played in our own careers, we launched LinkedIn with the tagline “Relationships matter."
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