Feb 24, 2016

Vowel Length of the Top Million Website Names

Ever thought, How many vowels are present in award winning successful website names? How are these websites named? Of-course if you think about it, the answer seems pretty clear at first. When you name a website, it has to have enough letters to make a meaningful yet logical impression on the viewer's mind. However, a name that is long taxes the memory of the viewer and it is unlikely you'll...

Feb 18, 2016

Character Length of the Top Million Website Names

How do you choose your website name? Is there a thumb-rule? How do you ensure that your website is among the top million websites around the world? So, apart from the exceptional content, intelligent digital marketing and beautiful design, you now have another parameter to worry about. It is worth mentioning that I haven't even started with the number of internal and external links required...

Jan 31, 2016

Website Name Trends in the Top Million Websites

1 Billion Websites! That is the number of indexed websites that exist on the internet, as per the estimations of dazeinfo and Dailymail. New websites are constantly being added. What is surprising is that the top million often remains unchanged. Alexa provides data for the top 1 million best performing websites of the world. But, is there something other than amazing content, Beautiful...

Nov 11, 2015

An experiment on user response to Colors

This is an ongoing study on the change in perception of users to colors. An excellent infographic from kissmetrics and webscout implored for a change in color combinations on webpages to elicit certain responses from the viewers.  To exemplify, red denotes energy and passion, however, yellow displays enthusiasm. So one can use such colors based on the visitor demographics you receive....

Aug 3, 2015

Why do Black and White images look awesome?

In the world of filters I had often wondered why do black and white images look so cool. You would find them on website front pages, birthday cards, magazines and what not. But the mystery surrounding the human obsession about the binary colors seem unexplained at best. What is it in those colors that attracts us? Why do pictures in black and white look more beautiful than their colored...

Jul 21, 2015

A Chat at InsideIIM

A place meant for the young and the smart. A place brimming with life experiences of students as they pass another great hurdle of life, an MBA. InsideIIM started as a blog which has now transformed into "The Management Education University of the future". Over the years, this website was one of the chosen few which actually made a difference in the lives of its readers. The funny thing is that...

Apr 27, 2015

Relation Between Page Views and Syllables, A Comparison

How do syllables lead to difference in page views? Does the number of syllables in a passage actually make the reader's job difficult or easy?  There aren't enough things that can be modified by a writer. But the short list would include definitely include syllables. Syllable in the simplest of form can be called as a unit of tone itself. When you pronounce 'SOBER' you actually combine...

Apr 20, 2015

Relation Between Page Views and Sentence Length, A Comparison

Can you read really long sentences? Can you digest a sentence containing 50 words? We have seen in a previous article that higher complexity leads to lower number of visitors.  What happens when you use long sentences in a webpage? What is the optimum number of words a sentence must contain to ensure maximum user retention and interaction? Let us start with an example. Sample A Here...

Apr 6, 2015

How to calculate the readability of a passage

The engine at read-able.com performs its function flawlessly when you add some text to be analyzed.  The following text is from an article on "4 crucial facts Google Analytics can tell about your readers". And the following are the results after assessing the piece of text. As can be seen from the table itself, several parameters are calculated on the text. An explanation with...

Mar 30, 2015

A Dialogue with Allie from Grammarly

English Grammar is a vexing concept that comes into use at every turn in your digital life. It is here, you often encounter Grammar Nazis who would tear you limb to limb if you're found with a wrong grammar construct or a misspelled word.  You just cannot afford the time and energy to check every comment and every blabber by copying and pasting it into Microsoft word, just to check for...